BRAND IDENTITY GUIDELINES

Overview

This document provides direction and standards for using and presenting the Komment brand identity. The brand (via words and visual elements) defines Komment in a compelling way.

Logo

Default Logo

The default logo is the primary choice of usage. Use the logo with dark text on white/light color backgrounds to emphasize the brand.

White Logo

Use the logo with light text on a photograph/illustration where the default logo cannot be produced in full color.

Black Logo

The Komment logo is the most recognizable brand element; it should be featured prominently in appropriate communications. Use only approved art files. Remember, the logo is a graphic, not a font. The only change that can be made is proportionate scaling.

Clear Space

Clear space is the area surrounding the Komment logo that should be free of any text or graphics, to protect the logo and provide maximum impact. The Komment logo clear space is determined by the height of the "k" in the Komment wordmark. Whenever possible, the Komment logo should appear in full color. Care should be taken to match and apply the color specifications accurately and consistently.

Color

Primary Colors

  • Green
    Pantone 7479 C
    C65 M0 Y71 K0
    R38 G222 B129
    #26DE81

  • Dark Grey
    Pantone Black 6 C
    C75 M68 Y64 K79
    R21 G23 B25
    #151719

  • Red
    C0 M62 Y56 K0
    R255 G97 B113
    #FF6171

  • Orange
    C0 M37 Y55 K0
    R255 G161 B115
    #FFA173

  • Gray 01
    C6 M4 Y4 K0
    R236 G237 B237
    #ECEDED

  • Gray 02
    C41 M27 Y24 K0
    R156 G169 B179
    #9CA9B3

  • Gray 03
    C59 M44 Y39 K7
    R113 G125 B134
    #717D86

  • Gray 04
    C75 M67 Y60 K66
    R37 G40 B44
    #25282C

Symbol

Use the symbol to convey the Komment brand in a simple visually recognizable way. For areas where the full logo cannot be placed due to size, use the Komment symbol. The symbol has been designed to visually represent the Komment brand.

Tagline

Use the tagline alongside the Komment logo when you want to communicate a brief and impactful message about the brand. The tagline captures the essence of the business.

Typography

Typography is another graphic architectural aspect that helps create a consistent look for marketing material. Komment has adopted the Open Sans and Avenir font family in different sizes and weights. These fonts must be downloaded.

  • Open Sans Regular
  • Open Sans Italic
  • Open Sans Medium
  • Open Sans Medium Italic
  • Open Sans Bold
  • Open Sans Bold Italic
  • Open Sans ExtraBold
  • Open Sans ExtraBold Italic
  • Avenir Book
  • Avenir Roman
  • Avenir Book Oblique
  • Avenir Oblique
  • Avenir Light
  • Avenir Light Oblique
  • Avenir Medium
  • Avenir Medium Oblique
  • Avenir Heavy
  • Avenir Heavy Oblique
  • Avenir Black
  • Avenir Black Oblique

Supplemental Colors

Supplemental colors work best as a foundation for highlights and accents.