# BRAND IDENTITY GUIDELINES

## Overview

This document provides direction and standards for using and presenting the Komment brand identity. The brand (via words and visual elements) defines Komment in a compelling way.

## Logo

### Default Logo

The default logo is the primary choice of usage. Use the logo with dark text on white/light color backgrounds to emphasize the brand.

### White Logo

Use the logo with light text on a photograph/illustration where the default logo cannot be produced in full color.

### Black Logo

The Komment logo is the most recognizable brand element; it should be featured prominently in appropriate communications. Use only approved art files. Remember, the logo is a graphic, not a font. The only change that can be made is proportionate scaling.

### Clear Space

Clear space is the area surrounding the Komment logo that should be free of any text or graphics, to protect the logo and provide maximum impact. The Komment logo clear space is determined by the height of the "k" in the Komment wordmark. Whenever possible, the Komment logo should appear in full color. Care should be taken to match and apply the color specifications accurately and consistently.

## Color

**Primary Colors**  
- **Green**  
  Pantone 7479 C  
  C65 M0 Y71 K0  
  R38 G222 B129  
  #26DE81

- **Dark Grey**  
  Pantone Black 6 C  
  C75 M68 Y64 K79  
  R21 G23 B25  
  #151719

- **Red**  
  C0 M62 Y56 K0  
  R255 G97 B113  
  #FF6171

- **Orange**  
  C0 M37 Y55 K0  
  R255 G161 B115  
  #FFA173

- **Gray 01**  
  C6 M4 Y4 K0  
  R236 G237 B237  
  #ECEDED

- **Gray 02**  
  C41 M27 Y24 K0  
  R156 G169 B179  
  #9CA9B3

- **Gray 03**  
  C59 M44 Y39 K7  
  R113 G125 B134  
  #717D86

- **Gray 04**  
  C75 M67 Y60 K66  
  R37 G40 B44  
  #25282C

## Symbol

Use the symbol to convey the Komment brand in a simple visually recognizable way. For areas where the full logo cannot be placed due to size, use the Komment symbol. The symbol has been designed to visually represent the Komment brand.

## Tagline

Use the tagline alongside the Komment logo when you want to communicate a brief and impactful message about the brand. The tagline captures the essence of the business.

## Typography

Typography is another graphic architectural aspect that helps create a consistent look for marketing material. Komment has adopted the **Open Sans** and **Avenir** font family in different sizes and weights. These fonts must be downloaded.

- Open Sans Regular
- Open Sans Italic
- Open Sans Medium
- Open Sans Medium Italic
- Open Sans Bold
- Open Sans Bold Italic
- Open Sans ExtraBold
- Open Sans ExtraBold Italic
- Avenir Book
- Avenir Roman
- Avenir Book Oblique
- Avenir Oblique
- Avenir Light
- Avenir Light Oblique
- Avenir Medium
- Avenir Medium Oblique
- Avenir Heavy
- Avenir Heavy Oblique
- Avenir Black
- Avenir Black Oblique

## Supplemental Colors

Supplemental colors work best as a foundation for highlights and accents.